Align the demand picture
Bring promotion calendars, channel forecasts, and replenishment plans together. Highlight the assumptions behind the forecast and agree when the team will review them.
Check operational capacity
Review receiving schedules, storage needs, labor plans, packing materials, and carrier pickups. Test the process for orders that need special handling.
Prepare the response plan
Agree escalation contacts, exception priorities, and customer communication rules. After the peak, compare the plan with actual outcomes and record what should change next time.